Heather Routh

Sr. UX Writer

United States

I understand the importance of language when it comes to the UX design process. Through collaboration with designers, developers, and project engineers and managers, I craft simple, straightforward, human experiences. I help users learn, solve their problems, and get the most out of their products and experience.

Working in both B2C and B2B markets with advertising agencies and in-house marketing teams, I have experience writing and storytelling for a wide array of clients and topics, including E-commerce, video scripts, long-form copy, email, banner ads, and microcopy.

Portfolio

UX Apps & Website Writing

Website
Orbit

Orbitonline.com needed a complete overhaul for new e-commerce goals. I was responsible for the site's information architecture and all web copy, but I collaborated with a web design agency to create all of the photography and page layouts.

Website
The Manuscript Dr

This website was a complete new build where I was responsible for the information architecture, wireframing, web copy, and image sourcing.

Product Catalogs & Media Kits

Consumer Electronics Show
B-hyve Media Kit

Trade-show catalog created for CES in Las Vegas.

Commercial Scripts

YouTube
05/07/2013
Beretta A400 Xtreme - Long Version

An 8-minute video script used by the company for the annual industry SHOT Show held in Las Vegas. It highlights the technical and aesthetic qualities that make this product a market leader.

YouTube
02/09/2015
Commercial for Savage

Commercial script which aired on the Outdoor Channel and Sportsman Channel.

Blogs & Other Writing

Global PEO Services
02/07/2022
Doing Business in Mexico - A Global Expansion Guide

There are multiple benefits and opportunities present for U.S.-based companies considering global expansion into Mexico. Not only is Mexico geographically appealing, as it shares a long border with the U.S., but it also boasts a strong manufacturing and business environment, while also offering legal protection of intellectual property rights.

Mihi
01/03/2022
Global Timekeeping: Leave, Attendance and Biometric Clocks

As work-from-anywhere trends take hold globally, punching a time clock is no longer feasible for employees not working in a central area, or those working from home. HR leaders need new ways to manage global timekeeping for these remote employees across country boundaries.

Global Upside
03/25/2021
Is a PEO Right for Your Next Merger and Acquisition?

Leveraging a Professional Employer Organization (PEO) can instantly improve the overall success of an international Merger and Acquisition. PEOs can reduce the time needed for a new venture to become operational, as well as reduce the overall risk profile by taking on roles of HR, payroll, employee benefits, tax and other government-related compliance laws.

OrbitOnline
02/14/2022
Secrets to Successful Roses

It's Valentine's Day and a handful of classic gifts come to mind: boxes of chocolates, cards of affection, cupid with his bow and arrow. One of the most renowned symbols of Valentine's Day: the rose. According to About Flowers, more than 250 million roses are sold every Valentine's Day - that's an impressive number!

OrbitOnline
11/02/2021
How Nature Makes You More Creative

In 2011, Dr. David Strayer sent 56 people out into the American wilderness. The locales varied -- some people went to Alaska or Washington, others to Colorado -- but the rules were the same for everyone: four days backpacking in the wild, disconnected from society.

OrbitOnline
11/02/2021
How to Use Our Landscape Irrigation Planning Designer

Last week we discussed the initial prep work of putting in a sprinkler system. This week we'll go further into the process by actually designing our plan. Before we start, we want to mention our amazing online sprinkler design tool: the Orbit Sprinkler System Designer.

Sierra Nevada Review
12/14/2020
Rachel Beanland's Florence Adler Swims Forever by Heather Routh - Sierra Nevada Review

Fiction$25.99; 306 pagesSimon & Schuster 2020 ISBN: 978-1-9821-3246-0 Rachel Beanland's Florence Adler Swims Forever by Heather Routh Rachel Beanland's debut novel is based on a real-life family story, passed down through generations. It explores the lengths a mother will go to in order to protect one daughter while silently suffering the loss of another.